THE MOST ADVANCED LOCATION-BASED MOBILE ADVERTISING ON THE MARKET
MADE FOR CAUSES AND CANDIDATES
Our technology enables political marketers to create hyper-local audiences with pinpoint precision. Through the use of custom geofencing shapes and unstructured data, PoliticalGeofencing.com’s performance is unmatched.
TARGET AUDIENCES WITH THE POWER OF GEOFENCING TECHNOLOGY
Geofence where your audiences visit from campaign headquarters to rallies; coffee shops to universities; metro stations to major employers. It’s the equivalent of digital rally signs in front of your target audiences instead of community outreach.
Serve mobile ads using GPS technology to the people who enter these locations. Drive website visitors and event foot traffic with action oriented banner ads. Your ads show up in a highly vetted list of websites and mobile apps so you can be sure your image is safe.
Report conversions whenever a captured user attends your event or visits your campaign HQ. Geofences are accurate within feet!
Drive Mobile Performance for Causes and Candidates
Measure Online to Offline Conversions
Target Events or Campaign Headquarters
Target Points of Interest Where Constituents Live, Work and Play
Granular Localization Via Custom Shapes and Sizes
Variable Recency (Instant – 30 days)
More Powerful and Accurate than GEO-IP Targeting
Target Event Locations During Specific Date & Time Ranges
Target up to 1 Million Households and Businesses
Reach Voters Inside and Outside Their Homes for up to 30 Days
Highly Precise Targeting of Specific Street Addresses
Customize Audiences Based on Demographic Data
Cross Device Advertising (Mobile, Desktop, TV)
Personalize Creative Based on Address Level Intelligence
Reach Audiences on Both Big and Small Screens
Target Physical Addresses Using GPS Data
Target Users Based on Keywords, Context, and Online Behaviors
Combine Demographic Variables to Reach Granular Audiences
Vast, Accurate Reach
Non-skippable Content Format
Serve Video Ads Within Streamed Content
WHAT ARE TARGET ZONES?
A virtual geofence is traced around an area where you want to target people based on their physical location such as events, campaign headquarters or employers.
When the person enters the geofenced target location, they will then be served your cause or candidate ads on their mobile device.
WHAT ARE CONVERSION ZONES?
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile political advertising. By tracing a virtual Conversion Zone around a physical location, cause marketers can measure the amount of physical traffic to events from anyone who has seen your ad.
WHERE DO MOBILE ADS APPEAR?
We have coverage across 90% of all smartphone users in the U.S. Mobile ads will appear on any mobile apps or mobile websites that accept advertising, such as general sites like CNN, ESPN, TMZ or local blogs. Mobile ads can be various sizes and can rotate to deliver key messaging and branding.
PRICING THAT WORKS
We work on a flat percentage of spend with no long term contracts.
We understand the needs of political marketers to instantly run campaigns based on the news cycle. We are capable of creating geofencing campaigns and launching within the same day. We can run short or long term campaigns. Simply, we help you deliver the results you need for your causes or candidates.
PoliticalGeofencing.com runs on the Simpli.fi platform, the programmatic platform purpose-built for localized advertising. We work with Simpli.fi because it is, hands down, the most sophisticated geofencing technology on the market today. It offers unparalleled scale and precision in mobile geofencing and attribution. Simpli.fi’s ability to draw custom shaped geofences is unique among platforms and allows for granular advertising never seen before. Download this Overview for more detail and ask us about our case studies for causes and candidates.
We are a group of digital marketers focused solely on implementing geofencing technology for our political clients. Every team member is Simpli.fi trained and keeps up to date on new technology as it becomes available. We pride ourselves in being ultra available and providing insight and recommendations that our political clients demand.
Matthew Kilmurry, Founder and Chief Marketing Officer, has been a pioneer in digital marketing within the non profit and legal industry since the early 2000s. Matthew started in digital marketing by optimizing websites for search engine rankings and has been deeply involved in the industry as technology and tactics have evolved. Matthew has worked both within advertising agencies and organizations, such as his role as Director of Digital Marketing for the USCCB and Senior Director of Marketing for Drinker, Biddle and Reath. Matthew understands the need of political marketers to show real results for their causes and candidates.